In order for service providers to be eligible to join our EVOLVE program and consequently, be displayed in our retail directory with a premium listing and microsite, they must demonstrate that their Google Business Profile is in good standing. Google Business Reviews are a reliable means to measure not only consumer perception of a business but also the way through which a business manages its online reputation.
While we understand that some great businesses may have only recently started to proactively manage or grow their online reputation, the eligibility criteria that has been devised as our minimum requirement indicates to us that a service provider has established a Google Business Profile, achieved a foundational quantity of reviews and has maintained a review score that is considered satisfactory for consumers to consider engaging with their business.
At the time of application for the EVOLVE Program, you must have established a Google Business Profile and must satisfy BOTH of the following criteria:
Your business must have an average star rating EQUAL TO OR GREATER THAN 4.0 Stars
Your business must have a review quantity EQUAL TO OR GREATER THAN 10 reviews.
An example of a Google Business Profile that satisfies these criteria is displayed below.
At the time of subscribing to the EVOLVE Program, you must enter your business name into the designated field EXACTLY AS IT APPEARS ON YOUR GOOGLE BUSINESS PROFILE. If your business name is not entered correctly, this may lead to delays with your onboarding.An example of the correct entry of the example business is displayed below.
Your Google Business Profile along with other eligibility criteria will be reviewed by our team before your subscription is approved.
Below, you can find some frequently asked questions about Google Business Profile and our requirements.
What is Google Business Profile?
Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your business, including your location, services, and products as well as collect reviews from your customers which are a meaningful way to build trust and credibility.
How do I find my Google Business Profile?
If you already have a Google Business Profile, sign-in to the Google Account you use to manage your Business Profile.
If you have not claimed or created a Google Business Profile, search on Google for your exact business name or use this tool. In some cases, you may need to add the suburb that the business is located to your search term. (Eg. Anytown Auto Services Anytown).
Sometimes your business may already be listed on google. If this is the case select the ‘Claim this Business’ link on the pre-existing listing.
How do I create a Google Business Profile?
If your business is not already listed on google, you can create a new listing. Make sure you carry out a search for your business in case it already has a listing on google that you can claim.
Am I eligible if my Google Business Profile has enough stars but not enough reviews, or vice versa?
It is a requirement that in order for businesses to be eligible for our EVOLVE Program that businesses meet all of the eligibility criteria. Improving your star rating or getting more reviews does not have to be difficult. You likely have many satisfied customers and should be encouraging them to leave reviews to boost your Google Business Profile. You can learn more about getting more Google Reviews and improving your online presence here.
Should you have any questions relating to the Google Business Profile Standing Eligibility Criterea, please contact us at: [email protected]
